CRISIS IS INEVITABLE

Have you ever felt that every time you connect to your media platforms there is information about crisis? Fires, floods, cyber attacks or an internal incident in your company. The question isn’t if - it’s when.

CRISIS IS INEVITABLE

Have you ever felt that every time you connect to your media platforms there is information about crisis? Fires, floods, cyber attacks or an internal incident in your company. The question isn’t if - it’s when.

Imagine there is a crisis right now and imagine your the person in charge

History tells us that when things go wrong people want someone to blame. They want a scapegoat.

As CEO, that scapegoat is you.

You’ll face immense pressure to make decisions quickly - within complexity and based on limited information;

If your staff make mistakes - they will expect you to fix them.

If you're not prepared, your reputation and livelihood are at risk.

In the modern era with the internet everyone will know.

"If your team isn’t trained, if your plan hasn’t been tested, and the crisis goes poorly—the blame will be on you."

The Proven System That Protects You and Prepares Your Team

Introducing the BICRISIS Model and the BICRISIS Roadmap: A Practical Leadership Framework for Crisis Situations

Scan

Identify vulnerabilities by proactively scanning your internal and external environment for potential threats before they escalate.

Assess

Conduct a gap analysis of your operational plans to uncover weak points that could fail under pressure.

Align

Ensure every executive and team member understands their role in a crisis through targeted leadership and response training.

Test

Run simulations and desktop exercises to evaluate your plan’s effectiveness and uncover blind spots.

Refine

Update and improve your crisis management plan based on lessons learned and new risk factors

Review

Schedule annual plan reviews to maintain preparedness, adapt to change, and ensure team readiness remains sharp.

If a Crisis Hit Tomorrow, Would Your Team Know What to Do?

You may have a plan on paper—but have you tested it?

Do your ELT know their roles?

Are decisions documented? Are you covered by insurance if things go wrong?

If the answer is: “I’m not sure or I can’t be confident’, then you are exposed to a major risk and the time to act is right now.

You’re likely a fit if:

This isn’t for the complacent. It’s for proactive leaders who understand that preparation is protection. If you're navigating high-pressure roles and want to lead with clarity when it counts most, this was built for you.

You’re a CEO, GM, or Executive Leader in a high-stakes organization

You’re a CEO, GM, or Executive Leader in organization

You’re responsible for crisis communication or risk management

You’re responsible for leading your organisation in a crisis

You want to future-proof your team, your reputation, and your legacy

Darren Smith

With over 36 years of frontline and executive leadership in the Queensland Police Service, Chief Inspector Darren Smith is a nationally recognized expert in Crisis Leadership and high-pressure decision-making. Having led critical responses to major events, public safety threats, and operational emergencies involving teams of up to 700 personnel, he brings unmatched real-world experience.